Job title

Badminton Product Line Manager (PLM) W/M

Position type


Start date


Shanghai, CHINA

Main mission

Founded in 1875, BABOLAT is a French privately owned company. A leader in racket sports with a strong innovative culture. For over 140 years, millions of tennis players have been playing with Babolat equipment. Since 2003, BABOLAT has offered a complete apparel and shoe range to its players.

BABOLAT equipment is endorsed by some of the world's most iconic athletes, including: Rafael Nadal, Dominic Thiem, Jo-Wilfried Tsonga, Caroline Wozniacki, Garbine Muguruza, Mads Conrad-Petersen, Beatriz Corrales and Juan Lebron.

We are seeking to recruit a Badminton Product Line Manager (PLM) W/M,  the position is based in Shanghai.

The Badminton Product Line Manager's (PLM) mission is to construct for the markets a range of products/services that meet the expectations and needs of the customer(s), in line with brand positioning and sports strategy.  She/He is responsible for the performance of his/her global offer and its profitability, for the complete life cycle of her/his product/service line.


Directly attached to Badminton Marketing Director , the PLM is responsible for coordinating development projects and therefore the project team and the overall schedule. She/He ensures that the entire project team is informed of the decisions and actions as well as their deadlines, until the milestones have been met. She/He anticipates the risks and ensures alternative plans.

Mains missions :

Ranges construction : based on analysis of documentary studies, ad hoc studies, feedbacks from the field, competitive intelligence, etc.. she/he writes product or service concepts that she/he tests and validates. She/He defines and formalizes product positioning. She/He writes development briefs (products or services), packaging and cosmetics briefs. She/He also participates in the innovation process as the voice of the consumer approach. She/He defines the ranges (depth, width), the product mixes. She/He is responsible, as well as the operational marketing manager, for ensuring that the sales objectives and profitability targets established for each range/product are achieved. 

Product and range performance monitoring : she/he monitors the performance of these ranges and products through panels, questionnaires or internal data. She/He potentially sets up, ad hoc studies to monitor the performance, understand the reasons for failure to achieve targets and make corrections.

SKUs management : she/he is responsible for the life and death of the skus and for their proper management. She/He reviews sell-in sales forecasts, anticipates disruptions, and obsolete products, in collaboration with sales. She/He is responsible for the overall cost over the entire life of the product.

Quality topics : she/he participates in the deployment of certain quality projects related to customer satisfaction (Conso), image, etc. (e.g. traceability).

the PLM is in charge of providing clear and up-to-date product/service information in the various product information systems for the go to market activation and sales teams.  

It may be required to work on "new territory" projects, new sports, for which it will have a similar approach, with distinct objectives.


Master's Degree (MBA) or equivalent in Marketing.

Qualifications :

Candidates for this position are expected to have a minimum of five years relevant work experience, in product marketing
, in consumer goods environment, ideally sports environment.

Experience of project management, ability to use project management tools (ex. GANTT)

Proficient use of Office tools (Office, Internet Skype etc),

Proficient knowledge of marketing positioning, mix-product approach,

Understanding of marketing studies,

Understanding of general technical aspects (materials, development stages, industrialization and supply chain issues, design issues)

Ability to work on your own initiative and manage a variety of tasks

Fluent in English, French would be a big plus.

Ability to work in a multinational and multicultural environment


Personal qualities:

Good at organizing, planning, animating, facilitating decision-making
Communication skills, ability to listen
ccuracy in monitoring and execution
Analysis and synthesis skills
Strong ability to prioritize, to challenge
Affinity with technical products and sport in general
Agile, entrepreneurial mindset, problem solving


    You want to give the best of yourself and join an adventure where innovation and passion are at the service of the performance of athletes around the world ? Send us your application